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Home Improvements Worth Showing Off
Thirty seconds, two characters, one bathroom. Written, generated, cut and finished. No actor, no shoot day, no location booking.
The idea
A face your brand owns.
AI content fails when the character drifts. The face in one video is not the face in the next, so nothing feels like a brand. Sterling is the fix: one design, locked, rendered consistently in every format.
He is not a real person. No availability, no rebooking, no likeness rights to clear. The brand keeps him forever, and he shows up for every recording.
One faceevery output, every format
No releasesnot a real person
Always onno schedule, no fee per shoot
The consistency sheet
One session, one face.
A full pose and expression sheet generated in a single session. Same man in every frame: the eyes, the jaw, the suit. This is what makes him usable as a brand asset.
Portraits
Expressions
Poses & motion
The ad
Home Improvements Worth Showing Off.
Thirty seconds, two characters, one bathroom. The inputs and the thinking sit side by side, and the finished spot runs under them with its script.
Inside the ad
0:30Runtime
3Clips
17Panels
2Characters
- The joke is the pitch. Marco’s pizza line lands at 0:22, which is what buys the whole feature tour in front of it. Comedy is why people stay for the product.
- One room, locked early. The bathroom is generated and approved before a single clip renders. If it drifts between shots the ad stops being about the room.
- Two faces, one scene. A second character is the only honest proof that the pipeline repeats, so Marco was designed to stand beside Sterling without competing with him.
- The edit caught the drift. The read runs about 1.3 seconds ahead of the storyboard beats, and the tagline garbles at 0:29 over the hero shot. Both fix in a re-render.
0:30
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Script
Three clips, seventeen beats, 30 seconds.
Clip 1 · 0:00–0:10
0:00–0:01At the door. Sterling opens it, Marco is there holding the pizza.
0:01–0:02.5Sterling“Wait — before you go, you’ve gotta see this.”
0:02.5–0:04.5Entering the bathroom. Sterling leads, Marco follows with the pizza.
0:04.5–0:06.5Sterling“Floating vanity. Custom cabinetry. Quartz countertop.”
0:06.5–0:08.5Sterling“And the soft-close drawers? Listen.”
0:08.5–0:10Sterling“Nothing. That’s quality.”
Clip 2 · 0:10–0:20
0:10–0:12Sterling“Frameless glass. Rainfall shower. Built-in niche.”
0:12–0:13.5Sterling“Look at that alignment.”
0:13.5–0:14.5Sterling“Beautiful.”
0:14.5–0:16.5Sterling“Backlit mirror. Recessed lighting.”
0:16.5–0:18Sterling“And heated floors.”
0:18–0:20Marco“Mm-hmm.”
Clip 3 · 0:20–0:30
0:20–0:22Sterling“This space just makes everyday feel better.”
0:22–0:24.5Marco“Sir… your pizza’s getting cold.”
0:24.5–0:26.5Sterling“Right.”
0:26.5–0:28.5Sterling“…The kitchen’s even better.”
0:28.5–0:30Voice-over“Home improvements worth showing off.”
The vertical spot
Protein shake podcast spot.
The same pipeline flipped to 9:16. Two characters in one podcast set, one product, four lines. No storyboard this time: the sheets and the set were locked, then the beats went straight to render.
Inside the spot
0:10Runtime
9:16Vertical
2Characters
4Lines
- Ten seconds changes the shot list. No tour, no build. The product sits between them for the whole spot and the dialogue carries it.
- The question does the selling. “Wait, is it chalky though?” is the objection every protein shake has to answer, so it gets asked on camera instead of dodged.
- Built without a board. The sheets locked both faces and the set was approved before the first clip, then the lines went straight to render.
- Cast from the same drawer. Sterling leads again opposite a new host, Alexander, so the character library does the casting work.
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Protein shake podcast spot
Ten seconds, two voices, one product. Written, generated, cut and finished vertical. No shoot day.
Script
Transcribed from the master. Two voices, nothing captioned on screen.
Beat 1 · 0:00–0:04.9
0:00–0:03.4“This shake is a total game changer. Twenty grams of pure protein.”
0:03.8–0:04.9“Wait, is it chalky though?”
Beat 2 · 0:05–0:10
0:05.2–0:06.7“Not at all. It’s super smooth.”
0:06.9–0:09.4“Okay, I am definitely on board. Cheers to that.”
Deployment
Three jobs, one guy.
Sterling renders into whatever format the campaign needs. These are the lanes he ships in, and the finished samples are on this page.
01Ads
A 15 to 30 second spot.
Product in hand, brand line delivered
Built for Meta and TikTok placement. One script, one take budget that never gets used, because Sterling does not fluff lines.
Builtthe 30-second spot and the 10-second vertical, above
02Podcast
The host that never misses.
Thumbnail face and episode intro
A podcast brand gets a consistent face for the feed artwork and a host intro that opens every episode the same way.
Builta podcast-set spot with two faces, above
03Short form
Sixty seconds, captioned.
Talking-head clips from a script
Reels and Shorts built from scripts, cut with captions and a consistent face. Same cadence every clip, which is how feeds grow.
Builtvertical shorts, video page
How he was made
Designed once, rendered anywhere.
No studio, no actor, no shoot day. A repeatable pipeline that turns a character idea into a deployable brand asset.
01Design
The character.
Designed in ChatGPT
Sterling was designed as a fully fictional character: age, build, wardrobe, presence. The suit is the signature, chosen because it reads professional in any context.
02Consistency
The sheet.
OpenAI image gen · Google Flow
The 22 frames above came from a single session: the board built from the written profile, the expression set rendered in Google Flow. They lock the identity so every future render answers to the same face, not a fresh guess.
03Scale
The pipeline.
Google Flow · ComfyUI · Premiere
The approved sheet is attached to every generation as the identity reference, so he renders into any scene, in any format, with no studio and no actor. Clips generate in Google Flow, upscale in ComfyUI, and finish in Premiere. Voice is ElevenLabs, or native to the render, one voice per character.
Case study · AI character
Want a Sterling for your brand?
A character you own, consistent in every format, produced in days not months. Book a call and I will map yours from idea to first asset.