01Ads
A 15 to 30 second spot.
Product in hand, casual delivery
Built for Meta and TikTok placement. She sells like a friend recommending it, not a spokesperson reading lines.
Next upsample lands with first campaign
The idea
Real enough to relate to.
The most trusted faces on Instagram are not polished ads, they are people who look like someone you know. Bree is built to sit in that lane: casual clothes, natural light, candid energy.
She is not a real person. No availability, no rebooking, no likeness rights to clear. The brand keeps her forever, and she never has an off day.
One faceevery output, every format
No releasesnot a real person
Feed-nativelooks like content, not an ad
The consistency set
One session, one face.
A full set of portraits and close-ups from a single character session. Same eyes, same hair, same energy in every frame. This is what makes her usable as a brand asset.
The set
Deployment
Three jobs, one girl.
Bree renders into whatever format the campaign needs. These are the lanes she ships in, with samples landing as each goes live.
02Podcast
The host that never misses.
Thumbnail face and episode intro
A podcast brand gets a relatable face for feed artwork and a host intro that opens every episode the same way.
Next upthumbnail + intro loop in production
03Short form
Sixty seconds, captioned.
Talking-head clips from a script
Reels and Shorts built from scripts, cut with captions and a face that feels native to the feed.
Next upclip tests running
How she was made
Designed once, rendered anywhere.
No studio, no actor, no shoot day. A repeatable pipeline that turns a character idea into a deployable brand asset.
01Design
The character.
Character photo maker
Bree was designed as a fully fictional character in her 20s: natural look, casual wardrobe, feed-native energy. No real person attached.
02Consistency
The set.
One character session
The 15 frames above came from a single session. They lock the identity so every future render answers to the same face.
03Scale
The pipeline.
Outfit swaps
From the base, only the outfit changes between uses. Same face, same wardrobe rules, same sheet behind every frame.
Case study · AI character
Want a Bree for your brand?
A character you own, consistent in every format, produced in days not months. Book a call and I will map yours from idea to first asset.